Press

Sjoystore in the Spotlight

Welcome to the Sjoystore Press Room.

Since 2012, Sjoystore has been creating considered everyday clothing with a focus on quality fabrics, thoughtful fits, and refined finishes. Our approach is simple: create versatile pieces that feel relevant today and remain part of your wardrobe for seasons to come.

We are always interested in connecting with journalists, editors, stylists, photographers, creators, and fashion professionals who share an appreciation for thoughtful design and modern everyday style.

About Sjoystore

Sjoystore is a modern fashion boutique founded in 2012 with a commitment to creating quality everyday clothing.

Our philosophy is built around three essentials: fabric, fit, and finish. We carefully consider each element of a garment to create pieces that balance comfort, functionality, and timeless style.

Rather than designing solely around seasonal trends, Sjoystore focuses on clothing that can become lasting wardrobe essentials.

Our Story

Founded in 2012, Sjoystore began with a vision to make everyday clothing feel more considered.

Over the years, that vision has remained at the heart of the brand. We continue to focus on quality materials, thoughtful construction, and designs that can move effortlessly across seasons.

Today, Sjoystore represents a modern approach to everyday fashion—one built on simplicity, quality, and attention to detail.

For Media & Editorial

We welcome press inquiries regarding:

• Brand features and interviews
• Fashion editorials
• Product features
• Collection launches
• Styling and wardrobe stories
• Fashion and lifestyle publications
• Brand collaborations
• Photography and creative projects
• Retail and fashion industry coverage

For media inquiries, product requests, interviews, or additional brand information, please contact our press team.

Press Contact:
[Insert Press Email]

Brand Assets

Approved brand assets may be available for editorial and media use, including:

• Sjoystore logo
• Product photography
• Campaign imagery
• Brand photography
• Founder or team information
• Product and collection details
• Brand background information

For access to press assets, please contact our press team.

Request Press Assets:
[Insert Press Email]

Featured Collections

Our collections are designed to bring together quality, versatility, and modern style.

From everyday essentials to seasonal pieces, each collection reflects our commitment to thoughtful design and clothing made to last.

For current collection information, product details, imagery, or samples, please contact our press team.

Visit Sjoystore

Sjoystore
217 Tueri Junction
New York, NY 10002

Store Hours:
10:00 AM – 7:00 PM Daily

Members of the press interested in visiting our store are encouraged to contact us in advance.

Media Inquiries

For all press, editorial, interview, collaboration, and media-related requests:

Email: [Insert Press Email]
Phone: [Insert Phone Number]

Please include your name, publication or organization, the nature of your request, and your preferred deadline.

We look forward to hearing from you.

Sjoystore

Considered clothing. Thoughtful design. Made for every day.